GIVENCHY L'INTERDIT: CROSS THE LINE

new fragrance
& campagne launch

Dark, cinematic, and bathed in neon light. We utilized a subterranean, brick-lined venue, aggressively altering the architecture with sharp, glowing red tubes and monumental brand symbols. The contrast between the rough industrial textures and the sleek, high-end product displays perfectly captured the edgy elegance of the Givenchy house.

Services

Concept Development, Experiential Architecture, Interactive

VR Production,
Music

Embracing the thrill of the forbidden. For the launch of Givenchy L'Interdit, we designed an event that felt less like an invite-only underground rave. We stripped back traditional luxury to reveal something raw, industrial, and undeniably magnetic.

A collision of high fashion, nightlife, and interactive tech. Guests were pulled into a sensory overload, moving from immersive VR installations that expanded the campaign’s storytelling, to a pulsating main room where cinematic brand projections and live DJ sets fueled the rebellious spirit of the night.