AURA MUGLER

launch
new fragrance

Mugler is a brand defined by its bold, otherworldly, and deeply emotional aesthetics. For the launch of the Aura Mugler fragrance, we needed an environment that reflected its botanical and animalistic heart. The challenge was to completely alter reality, turning a traditional, elegant space into an untamed, sensory ecosystem.

GOALS

and a historical mansion turned into a mystical tropical jungle. We used the venue’s classic architecture—its grand staircases, pillars, and ornate ceilings — as a canvas for breathtaking, large-scale video mapping.

Bathed in signature emerald green lighting, the pristine walls were swallowed by moving projections of lush, wild foliage, creating a surreal clash between classic heritage and alien nature.

This was a multi-sensory awakening. The centerpiece of the venue was a monumental, glowing abstract tree that anchored the space. As guests navigated through moody, vine-draped corridors and immersive projection rooms, the deeply atmospheric environment encouraged them to reveal their deep instincts through feelings, senses, sounds, and actions.

One drop of the fragrance,

Services

Creative Concept & Art Direction
Spatial Design & Venue Transformation
Immersive activities & Guest Experience