converse
pop-up
pop-up
product
installation
installation
Goals
Converse’s "Renew" initiative is driven by a commitment to sustainability, upcycling, and circular fashion. Our challenge was to design a temporary retail space that physically embodied this eco-conscious philosophy while maintaining the brand’s authentic, rebellious street-level energy.
CONCEPT
To inject the brand’s bold DNA into the raw materials, we used bright yellow tension straps as both structural elements and striking visual accents. The slatted wooden exterior doubled as a canvas for the painted manifesto "BREAKING DOWN BARRIERS," merging street art aesthetics with sustainable retail architecture.
FR
We designed a modular pop-up structure constructed entirely
from repurposed, raw industrial materials. Wooden shipping pallets formed the foundation, seating, and product shelving, while stacked cardboard boxes served as the main display counter.
The architecture was deliberately raw, unpretentious, and designed with a zero-waste mindset.
from repurposed, raw industrial materials. Wooden shipping pallets formed the foundation, seating, and product shelving, while stacked cardboard boxes served as the main display counter.
The architecture was deliberately raw, unpretentious, and designed with a zero-waste mindset.
Services
Creative Concept & Art Direction
Spatial & Exhibition Design
Interactive Installation Production
End-to-end Event Execution
Spatial & Exhibition Design
Interactive Installation Production
End-to-end Event Execution