THE SINGLETON
EVENTS

series of
annual events

Services

Concept Development
Experiential & Spatial Design
Zone Activation
Event Production

Goals

The Singleton wanted to break away from the traditional, stiff perception of whisky tastings and create a vibrant, accessible community around the brand. To achieve this, we developed and executed a highly successful series of annual events, turning single brand activations into a highly anticipated yearly tradition.

Result

Every year, the event offered a dynamic dual experience. Outside, thousands of guests enjoyed a massive open-air party with live DJ sets, street food, and vibrant networking. Inside, the energy shifted to beautifully styled, exclusive sit-down dinners and curated whisky-tasting sessions.

We transformed expansive, raw industrial courtyards into lively, atmospheric urban festivals. The "Funfair" concept blended the premium nature of the brand with the warm, energetic soul of a street market.
We utilized custom neon signage, overhead festoon lighting, bunting flags, rustic hay bales, and wooden pallet bars to create an inviting, highly photogenic environment.