DYSON
Rethinking lab
Rethinking lab
brand
presentation
presentation
Services
Creative Concept & Art Direction
Spatial Design & Venue Transformation
Exhibition Curation & Production
Guest Experience
Spatial Design & Venue Transformation
Exhibition Curation & Production
Guest Experience
APPROACH
Dyson is synonymous with visionary engineering and cutting-edge innovation.
Our challenge was to move beyond the traditional, purely functional product demonstration and elevate the brand’s pioneering technology into the realm of high-end lifestyle and contemporary art, make the benefits visible - airflow, filtration, and suction power.
Our challenge was to move beyond the traditional, purely functional product demonstration and elevate the brand’s pioneering technology into the realm of high-end lifestyle and contemporary art, make the benefits visible - airflow, filtration, and suction power.
DYSON RETHINKING LAB: VISUALIZING THE INVISIBLE
Welcome to the Dyson Rethinking Lab. We merged visionary engineering with immersive artistic environments, turning product capabilities into a captivating visual masterpiece. We transformed a pristine, gallery-like space into a sensory playground where household technology was celebrated as modern art.
FR
Instead of standard testing zones, guests engaged with
bespoke art installations. For the Dyson V11, we designed a massive, vibrant, and highly tactile floor canvas—a colorful terrain that turned the act of vacuuming into an interactive performance. Meanwhile, air purifiers were elevated on sleek museum pedestals against dynamic, glowing digital backdrops, translating the invisible science of air purification into mesmerizing, emotionally resonant light shows.
bespoke art installations. For the Dyson V11, we designed a massive, vibrant, and highly tactile floor canvas—a colorful terrain that turned the act of vacuuming into an interactive performance. Meanwhile, air purifiers were elevated on sleek museum pedestals against dynamic, glowing digital backdrops, translating the invisible science of air purification into mesmerizing, emotionally resonant light shows.