ROBERTO
CAVALLI

fashion show
new collection

Goals

To launch the highly anticipated Roberto Cavalli collection, we needed to step away from traditional, sterile runway environments. The goal was to create a bold, edgy, and highly photogenic space that matched the rebellious and glamorous spirit of the collection.

CONCEPT

We transformed a vast, brutalist underground parking lot into a visually captivating, cinematic fashion arena. The raw concrete pillars and dramatic shadows provided the perfect contrast to the high-fashion garments. Taking inspiration from the aesthetics of classic American road trips, we anchored the space with custom Route 66-style neon signage and a stunning vintage blue car as the ultimate runway centerpiece.

Services

Creative Concept & Art Direction
Venue Transformation & Lighting Design
Runway Show Production & Choreography
After-Party Execution & Guest Experience

The energy of the runway flowed seamlessly into an immersive celebration. Guests stepped right off the catwalk into our custom-built "Bar 66"—an unforgettable after-party charged with neon lights, a pulsating live DJ set, and a bespoke drinks menu inspired by classic Americana cocktails.