WELLA
TRENDVISION

renders

award
new product line

WELLA TrendVision is the most anticipated annual event for visionaries in hair styling and beauty. Our challenge was to elevate a traditional industry awards ceremony into an electrifying, high-fashion spectacle. We needed to create a venue that could simultaneously host thousands of guests while keeping the absolute focus on the intricate details of the stylists' work.

We completely reimagined the format, transforming a massive arena into a cinematic fashion show. The focal point of the spatial design was an oversized, glowing white runway that sliced through the darkness of the venue. This stark contrast, paired with monumental LED backdrops and concert-grade lighting, provided the perfect canvas to highlight the models and the cutting-edge hair trends.

The visual identity of the event extended far beyond the main stage. As seen in our 3D concepts, we designed immersive, highly photogenic installations and neon-lit photo zones utilizing futuristic lighting tubes. Every architectural element was meticulously crafted to reflect WELLA’s modern, innovative approach to beauty.

Services

Creative Concept & Art Direction
Spatial & Exhibition Design

Interactive Installation Production
End-to-end Event Execution