LEVI’S
series of events
series of events
event
pop-up
pop-up
FR
APPROACH
Levi’s is deeply rooted in music, youth culture, and self-expression.
The brand needed a scalable, high-impact presence for a series of summer music festivals. The challenge was to design a traveling brand space that was easy to deploy, visually striking, and provided an authentic, interactive experience for festival-goers.
The brand needed a scalable, high-impact presence for a series of summer music festivals. The challenge was to design a traveling brand space that was easy to deploy, visually striking, and provided an authentic, interactive experience for festival-goers.
ACTIVITIES
At the heart of the activation was the interactive Levi’s Tailor Shop. We designed a bespoke collection of circular, music-inspired graphics—echoing vinyl records and sound waves. Guests could step into the open-air workshop and customize their iconic denim jackets on-site, transforming a standard brand touchpoint into a highly engaging hub of personal expression.
We engineered a bold, two-story pop-up structure utilizing repurposed shipping containers. The industrial black exterior, contrasted with Levi’s signature red structural framing and neon signage, created a strong architectural anchor in the vibrant festival landscape. The modular layout featured an enclosed retail space with warm plywood interiors, a rooftop viewing deck, and an open-air creative patio.
At the heart of the activation was the interactive Levi’s Tailor Shop. We designed a bespoke collection of circular, music-inspired graphics—echoing vinyl records and sound waves. Guests could step into the open-air workshop and customize their iconic denim jackets on-site, transforming a standard brand touchpoint into a highly engaging hub of personal expression.